An exclusive coupon deal works only when the brand gets control, reach, and clean attribution

An exclusive coupon deal works only when the brand gets control, reach, and clean attribution

Lead with the brand’s risk, not your commission request. Offer a defined package: a landing page, prominent placement, qualified distribution, and code-leakage controls. Explain the traffic source and the value exchanged for exclusivity.

Ask for measurable terms:
— one unique code and approved placements;
— a commission or bonus tied to incremental sales;
— an attribution window, reporting access, and a named contact;
— rules for cashback, paid search, extensions, and syndication.

Set a review point and exit conditions. If the code is copied, abused, or underperforms, define who can pause it and how attribution is handled. Start with a limited test, report redemptions and assisted behavior, then use the evidence to request longer exclusivity.

The strongest pitch is not “give us a better code.” It is a controlled acquisition channel with clear exposure, measurement, and an agreed way out.