Checklist: Close Geo Coverage Gaps in a Smartlink

Checklist: Close Geo Coverage Gaps in a Smartlink

Unmapped geos quietly leak to your catch-all at low payout. Find them.

— ☐ Pull last 7 days of traffic grouped by country; sort by click volume.
— ☐ Flag any country sending real volume that hits the ROW default, not a targeted offer.
— ☐ For each flagged geo, check the network for an offer that accepts it.
— ☐ Add a targeted rule for any geo with volume above your threshold (e.g. 100 clicks/week).
— ☐ Confirm the new rule sits above the ROW default in the stack.
— ☐ Re-test the geo with a proxy click to confirm it now lands on the targeted offer.
— ☐ Note geos with no available offer; those stay on catch-all by design, not accident.

Every high-volume geo on the catch-all is money left on the table.

Repeat weekly: re-pull the by-country report and re-close gaps.