Your weekly campaign tune-up routine

Today: a calm Sunday checklist instead of daily panic.
Optimizing means making small fixes based on what the data shows. A weekly rhythm keeps you sane.
Each week, in order:
— 1. Check spend vs revenue. Are you up or down?
— 2. Pause the worst creative, keep the best.
— 3. Blacklist sources that spent money with zero conversions.
— 4. Glance at your hourly report and trim dead hours.
— 5. Refresh one creative so the audience doesn't get bored.
That's it. Five moves, once a week. Resist poking it hourly; push needs time to settle.
Try this: put a 20-minute "campaign tune-up" block on your calendar for one day this week. A routine beats willpower every time.