Today: "CPC" is cost per click — what you pay each time someone taps your ad. A source advertising $0.001 clicks looks like a bargain.
The hidden math: cheap clicks usually come from old, stale, or bot-ish subscribers who never convert. You can click-click-click all day and never make a sale. So your real cost — cost per conversion — can be sky-high.
Think of it like grocery store prices. Cheap-per-pound rotten fruit is the most expensive fruit you'll ever buy, because you throw it all out.
Try this: ignore the CPC on one offer today and calculate cost per conversion instead.
The true price hides one step deeper.
Push 101
@push101_guide
Myth: a low cost-per-click means the traffic is cheap
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