Normal push needs someone to click "Allow" first. In-page push skips that. It's a little notification-shaped box that appears right on a website while the person is browsing.
Think of it like a sticky note that looks like a notification but lives inside the page.
Why beginners should know it:
— It reaches iPhone users, who often can't get normal web push.
— Every viewer is active right now, not a sleeping old subscriber.
— No "freshness" worry, because there's no list aging in the background.
The trade-off: people know they're on a website, so they're a touch more skeptical than with a "real" phone notification.
Try this: ask your network if they offer in-page push as a separate source. Run a tiny test against regular push and compare which one your offer likes.
Two tools are better than one.
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Today: in-page push, the cousin without a subscriber list
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