How do I decide how often to email my list?

Frequency is simply how often you hit send. Too often and people tune out; too rarely and they forget you signed up. The fix is to pick a rhythm and promise it upfront.

Decide it in three steps:
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1. Pick a cadence you can keep for months, like weekly. Consistency beats volume.
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2. Tell new subscribers the plan in your welcome email: 'one email every Tuesday.'
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3. Watch unsubscribes for two months. Rising unsubscribes means slow down, not speed up.

✅ Promise a frequency you can realistically keep, then keep it.

Homework: Write down the exact cadence you'll commit to, like 'weekly on Thursdays.'

New here? Start with the basics above.