Auto ads' full-screen vignette (shows on page transition) is the highest RPM unit AND the fastest way to tank user signals if it fires too often.
Google frequency-caps it but the default felt aggressive. Couldn't fully control it, so I tested turning it off on my best-converting pages and keeping it on low-value tag/archive pages.
— protected my money pages from the back-button rage
— still milked vignette RPM on traffic I don't care about
Segment it by page value. Test it on one page first.
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The vignette ad — handle with care
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