Checking your consent banner isn't killing revenue
EU traffic + a bad CMP = silent revenue loss. The check:
— Load your site from an EU IP (VPN), trigger the consent banner
— Reject all — do ads still serve non-personalized? They should, not zero
— Confirm your CMP is Google-certified (TCF), or EU fill drops hard
— Make sure 'consent mode' is wired so Google still gets signals
— Compare EU RPM before/after any CMP change
A misconfigured banner was zeroing my EU ads on reject. Fixed the TCF setup, EU RPM came back ~30%.
Steal it.
AdSense Trenches
@AdSenseTrenches
Checking your consent banner isn't killing revenue
Этот пост опубликован в Telegram-канале AdSense Trenches. Подписаться можно по ссылке: @AdSenseTrenches.