Loom brief vs written brief for writers. I send both, on purpose.

Tried going all-Loom to save time. Writers loved it, output got worse. Tried all-written docs. Output fine, but the ANGLE kept getting missed.
What clicked:
— Written brief = the spec. Target keyword, the SERP gap, must-hit entities, internal links, word range. Scannable, referenceable while they write.
— 90-sec Loom = the SOUL. Why this angle, who we're beating, the one insight no competitor has. Tone you can't capture in bullets.
Doc for the what, Loom for the why. Skip either and you get a competent post that ranks nowhere.
Record a 90-sec why on your next brief.