Behind The Filter
Behind The Filter
@BehindTheFilter

Your stitched-together stack is a snitch with extra steps

Hot take: chaining five separate services to run one campaign doesn't make you sophisticated, it makes you five times as observable.
The "best of breed" crowd loves assembling a tool here, a tracker there, a filter somewhere else. Every integration point is a new party that sees a slice of the operation and a new seam where the story doesn't quite line up across logs. Consolidation is unfashionable because it sounds like vendor lock-in.
But every extra tool in the chain is another set of eyes and another inconsistency waiting to be correlated against you.
Agree? Fight me in the comments.
This post was published in the Telegram channel Behind The Filter. Subscribe here: @BehindTheFilter.
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