Checklist: a review + citation audit for stuck local rankings
I ran this on a real Google Business Profile using BrightLocal and Whitespark. When local rankings stall, it's usually citations or reviews, not your website.
The audit checklist:
— Run a citation audit: find NAP (name/address/phone) inconsistencies across directories. Even one wrong suite number hurts.
— Check citation GAPS vs the 3 competitors outranking you — match their key directories first.
— Audit review velocity, not just count: 50 reviews from 2019 lose to 20 fresh ones. Recency matters.
— Check review keyword content — reviews mentioning your service+city reinforce relevance.
— Confirm primary GBP category matches the top competitors' — wrong category caps your ceiling.
BrightLocal:
➕ Citation tracker + review monitoring + grid in one
➖ Citation cleanup is mostly manual after detection
Whitespark:
➕ Best citation-finder and local-specific data
➖ Narrower than BrightLocal's all-in-one
Best for: full local dashboard → BrightLocal. Pure citation work → Whitespark.
Price-vs-value: either beats hiring a local SEO agency for a single location.
Pick this if your map-pack rank is stuck. Skip if your GBP is unverified — fix that first.
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Checklist: a review + citation audit for stuck local rankings
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