Q: Niche down hard or post whatever's trending broadly?

Q: Niche down hard or post whatever's trending broadly?

Short answer: broad trends to grow the account, tight niche to keep it. The order matters.

Longer answer: broad trend content gets the most raw views — anyone can land on it. But a feed of random trends gives the algo no clear 'who to show this to,' so your follows are low-intent and your retention from post to post is weak. A defined niche trains the algo and builds a sticky audience.
— 0 to first 10k → ride broad trends in your lane
— scaling and monetizing → tighten the niche

Verdict: use broad trends as the on-ramp, but always filter them through your niche. Off-niche viral hits inflate vanity numbers and confuse your distribution.