Q: Chase trends or just make evergreen content?

Q: Chase trends or just make evergreen content?

Short answer: 70% evergreen, 30% trend-jacking. Trends are a spike, evergreen is the floor.

Longer answer: trend content gives you a burst of new eyes but dies in days and ages badly — watch it six months later and it screams 'old.' Evergreen builds a searchable, rewatchable base that keeps pulling views and follows long after posting. The mistake is going all-in on either.
— evergreen = your account's compounding equity
— trends = paid ads you don't pay for, but they expire

Verdict: anchor on evergreen, use trends as the discovery boosters that funnel new viewers into your evergreen library. Pure trend accounts plateau the moment they stop chasing.