Vet a nutra offer before you commit budget

Vet a nutra offer before you commit budget
Trench note: a hot payout on a dead offer just bleeds you faster. Vet first.

— Ask the AM: what's the current EPC and how old is the offer? New + high EPC = real. Old + declining = dying.
— Check the cap. Tiny cap means you scale and get cut at the good part.
— Look at the actual landing/checkout. Ugly, slow, or sketchy = your traffic dies there, not your fault but your loss.
— Confirm the GEOs and traffic sources allowed. Run native on a 'search only' offer = wasted week.
— Ask which angles are converting NOW. AMs know, just ask straight.

No straight answers? Different offer.
Go test it.