Adding a simple pre-lander, step by step

Adding a simple pre-lander, step by step
Today: a warm-up page before the offer.
A pre-lander is a short page people see after clicking your ad, before they reach the actual offer. It warms them up so more of them convert. Think of it like a friendly host at a door.
Steps:
— 1. Keep it to one screen: a headline, one image, one button.
— 2. Make the message match your ad exactly. No surprises.
— 3. Send the button to your tracker link, which forwards to the offer.
— 4. Test on your own phone before going live.
The match between ad and page matters most. Promise pizza, show pizza.
Try this: open your ad and your offer page side by side. Do they tell the same story? If not, that gap is where you'll lose people.