Scheduling your ads for the right hours

Scheduling your ads for the right hours
Today: showing up when people are awake.
Dayparting means choosing which hours of the day your campaign runs. Sending push at 3am annoys sleepers and wastes money.
Here's the playbook:
— 1. Run the campaign all day for two or three days first.
— 2. Open the hourly report and find when conversions actually happen.
— 3. Most consumer offers do best from morning through evening, local time.
— 4. Pause the dead overnight hours.
— 5. Recheck weekly, since habits shift.
Important: use the geo's local time, not your own. A morning in your city may be midnight for them.
Try this: open one campaign's time report and spot its busiest hour. That single fact tells you a lot about your audience.