Cloudflare Bulk Redirects vs Redirection plugin for affiliate links
Where should your /go/ cloaked links actually resolve? Edge or PHP?
Redirection plugin (WordPress)
Pros
— Manage redirects in WP admin, regex, hit logging, 404 monitoring
— Zero infra knowledge needed
Cons
— Every click boots PHP + DB — slow and a load spike at scale
— Logging table balloons and drags the database
Cloudflare Bulk Redirects / Workers
Pros
— Resolves at the edge in milliseconds, never touches your server
— Survives even if WordPress is down; handles huge click volume
Cons
— Editing means CSV uploads or a Worker, not a friendly UI
— Cloudflare-dependent; click analytics need separate plumbing
For: Redirection plugin for a small site that wants click logs in the dashboard. Cloudflare for high-traffic sites where redirect speed and server load matter.
Gotcha nobody mentions: The Redirection plugin's logging is on by default and silently bloats your DB by gigabytes on a popular site. Turn logging off or you're paying in slow queries for data you never read.
Bottom line: Small site, convenience: plugin. High traffic, performance: Cloudflare edge.
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Cloudflare Bulk Redirects vs Redirection plugin for affiliate links
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