Automated flow vs one-off broadcast for promoting an offer — you need both, different jobs

Automated flow vs one-off broadcast for promoting an offer — you need both, different jobs

When you've got a list and an affiliate offer, the lazy move is one big broadcast. It spikes then dies.

— Broadcast = launches, flash sales, news. One-time burst. Great for seasonal pushes with a deadline.

— Automated flow (welcome / post-purchase / browse-abandon) = evergreen offers that should hit every new subscriber forever.

I moved my best evergreen affiliate offer out of broadcasts and into a day-3 welcome email. Set once. It's quietly earned more than any single blast since.

Broadcasts are income spikes. Flows are income floors. Build the floor first.

Put your #1 evergreen offer into an automation this week. Stop re-sending it manually.