Playbook: maximize carousel swipe depth

Playbook: maximize carousel swipe depth
Median swipe-through to the last slide: 41% (n=190 carousels, 30-day window). Each extra slide viewed re-triggers distribution.
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Read the per-slide drop-off graph; find where you lose the first 20%.
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Move your weakest slide out of positions 2-3 — that's the make-or-break zone.
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End on an explicit loop or save-prompt to lift completion.
Swipe retention by slide:
S1: ██████████ 100 | S3: ███████ 72 | S6: █████ 53 | S10: ████ 41
So what: Instagram counts each viewed slide as engagement time. Carousels that hold past slide 6 outreach single images 2x — depth beats slide count.