"Get your keyword in the first 100 words or you're invisible."
No modern source says this. It's cargo-culted from old advice about above-the-fold relevance.
The grain of truth: a page about "sourdough starter" that doesn't mention sourdough until paragraph nine looks topically vague, and burying the answer hurts the reader. Getting to the point early is good writing. Good writing helps. Fine.
The myth part is the mechanical version — the belief that there's a 100-word window and a penalty for missing it. There isn't. Google reads the whole document and models the topic from all of it. A relevant page that names its subject in paragraph two ranks identically to one that names it in paragraph one.
What actually matters in those opening lines is the human and the snippet: answer the query fast so the reader stays and so Google has a clean passage to pull. That's an intent-and-snippet reason, not a keyword-placement rule.
Answer the question early because dawdling loses readers. The word counter is imaginary.
(The intro that recaps the entire history of bread before the recipe? That's the actual ranking liability.)
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"Get your keyword in the first 100 words or you're invisible."
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