<b>The cheap-reach window is competitor downtime</b>

<b>The cheap-reach window is competitor downtime</b>
Forget 'best time to post' charts. I tested posting when the big accounts in my niche go quiet.
Tuesday 1-3pm local: my niche's top 10 accounts post almost nothing. I dropped Reels there for 2 weeks.
Result: same content got ~30% more reach than my 7pm 'prime time' slots. Less supply in the pool, more attention per post.
<b>10 min:</b> scroll 5 big accounts in your niche, note when they DON'T post. Drop your next Reel in that gap.