<b>When should my welcome email go out?</b>

<b>When should my welcome email go out?</b>

A <i>welcome email</i> is the first message someone gets right after subscribing. The magic window is immediately — within a minute or two of signup.

Why it matters: that's the moment they remember you and actually want to hear from you. Welcome emails get far higher open rates than any normal send, so it's your best first impression.

✅ Do this:
— Set your email tool to send the welcome instantly on signup, not in a weekly batch
— Say thanks, remind them why they joined, and set expectations (how often you'll write)
— Give one small, useful thing right away

Waiting three days is like greeting a guest who's already taken off their coat and sat down.

Homework: time-check your welcome email — is it instant or delayed?

New here? Start with the basics above.