Setting budgets so you never overspend

Setting budgets so you never overspend
Today: three little walls that protect your wallet.
A budget is the most you'll let a campaign spend. Push moves fast, so guardrails matter.
Build them in this order:
— 1. Set a daily budget first, like $20. This is your hard ceiling per day.
— 2. Set a max bid, the most you'll pay per click. Start low, maybe 1 cent.
— 3. If your network offers a total campaign budget, set that too as a backup.
With all three, a runaway campaign simply stops instead of draining your account overnight.
Many beginners only set a bid and forget the daily cap. Don't be that person.
Try this: open one campaign and confirm a daily budget exists. If it's blank, fill it in. Small walls, big peace of mind.