Pairing your on-screen text hook with the opening frame: a 4-step setup

The text on frame 1 is a thumbnail people can't skip past. Engineer it.
— Write the text hook to ADD to the spoken hook, never duplicate it
— Place it in the upper-middle third — clear of the face and the bottom UI
— Cap it at 5-6 words, one font, heavy weight, white-with-stroke for any background
— Hold it on screen 2-3 seconds, then drop it — don't let it linger over the payoff
— Test it shrunk to grid size; if unreadable small, cut words
Tools: CapCut free text tool; no paid app needed for this.
Verdict: text hook + spoken hook = two reasons to stay in 3 seconds. Skip animated text entrances here — they delay readability. Not for creators who paste the script's first line on screen and call it done.