Playbook: generate 15 ad angles from one product in 15 minutes

Angle exhaustion is a process failure. Run the matrix.
— List 5 buyer pains down one axis. List 3 desires across the top.
— Each cell is an angle: this pain solved into this desire. That's 15 starting points.
— For each, write the single sentence a buyer would say out loud. That's your hook seed.
— Tag each angle by awareness stage: unaware, problem-aware, solution-aware. You'll need all three.
— Cut anything that needs two sentences to explain. Weak angle.
⭐ Pick of the week: add a 'forbidden' row — the angle your compliance team hates. The legal-adjacent edge usually has the strongest pull, so you write a clean version of it. The matrix gives you a backlog, not a single bet.