<b>Every niche has a volatility baseline; learn yours</b>

<b>Every niche has a volatility baseline; learn yours</b>
A position swing isn't an update unless it beats your niche's normal noise. We tracked daily top 10 changes across 5 verticals over 60 days.
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Finance, daily rank churn ▇▇ 8%
Health ▇▇▇ 12%
Recipes ▇▇▇▇▇ 19%
News-adjacent ▇▇▇▇▇▇▇ 27%
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A 3-position move in recipes is Tuesday. The same move in finance is a signal worth investigating. Tracking absolute rank without a niche baseline produces false alarms and wasted audits.
<b>So what:</b> compute your niche's median daily churn first, then only react to moves above the 75th percentile.
Benchmark of the week: news-adjacent SERPs churn 3x faster than finance, so identical rank drops mean very different things.