Checklist: Verify your dashboard's engagement-rate math before reporting it
Every tool computes 'engagement rate' differently — by reach, by impressions, or by followers. Report the wrong one and you compare apples to oranges.
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Step 1: Find the formula in the tool's docs. Engagement-by-reach and engagement-by-followers can differ 5x.
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Step 2: Lock ONE definition across all reports — engagement / reach is the fairest for organic.
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Step 3: Recompute one post by hand from raw numbers to confirm the dashboard matches.
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Step 4: Note the definition in your report footer so clients can't misread it.
✔ Apples-to-apples month over month
✔ No accidental cross-tool mismatch
✖ Switching tools resets the baseline — annotate the change
Best for: anyone benchmarking against past months or competitors.
Pick this if you've never read the fine print on your ER number. Free to check in any tool's help docs.
Schedule Showdown
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Checklist: Verify your dashboard's engagement-rate math before reporting it
Этот пост опубликован в Telegram-канале Schedule Showdown. Подписаться можно по ссылке: @ScheduleShowdown.