Understanding push traffic in 4 plain steps

Understanding push traffic in 4 plain steps
Today: the whole idea, no jargon.
Push traffic is advertising delivered as notifications, the little messages that slide onto a screen. Here's how the machine works:
— 1. A website asks a visitor, "Allow notifications?" They click yes.
— 2. That person becomes a subscriber on a list.
— 3. You, the advertiser, pay to send your ad to those subscribers.
— 4. Some tap it, land on your offer page, and maybe convert.
Think of push subscribers like a mailing list that pings phones directly. No spam folder, just a gentle buzz.
The beauty: people already agreed to receive messages, so they're warmer than random banner viewers.
Try this: count how many notifications your own phone got today. That's exactly the channel you're learning to use.