How do I win back subscribers who stopped opening?

Win-back means trying to re-engage people who went quiet before you remove them. A short, honest series often revives a chunk of your list.

Run this 3-email flow over a week:
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1. Email 1: 'We miss you,' plus one genuinely useful thing for free.
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2. Email 2 (day 4): ask directly, 'Want to keep hearing from us?' with a yes button.
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3. Email 3 (day 7): 'Last email from us' so they know it's the final nudge.

✅ Be honest that it's the last try. Urgency that's real works.

Homework: Count how many subscribers haven't opened in 60+ days. That's your win-back group.

New here? Start with the basics above.