Value optimization vs purchase optimization: value wins above 30% AOV spread
Across 32 accounts, 90d:
— Purchase optimization: treats every buyer equally, CPA $30, ROAS 2.2x
— Value optimization: CPA rises to $38 but ROAS climbs to 2.9x by chasing high-AOV buyers
Value only helps when your order values vary widely — flat-price catalogs see no lift, just a worse CPA.
Read: switch to value optimization only if your AOV spread is wide (30%+). Flat pricing? Stay on purchase — value just inflates CPA for nothing.
Pixel & Profit
@pixelprofit_fb
Value optimization vs purchase optimization: value wins above 30% AOV spread
Этот пост опубликован в Telegram-канале Pixel & Profit. Подписаться можно по ссылке: @pixelprofit_fb.