Aiming for Primary vs accepting Promotions: the honest tradeoff

Aiming for Primary vs accepting Promotions: the honest tradeoff
Framing line: everyone wants Primary, but the best sources ask whether it's the right goal for offers.

🧪 Tests
— Primary-vs-Promotions revenue study — made the cut for the surprise: Promotions-tab buyers can convert better because they're in shopping mindset.
— Tab-classification-signal breakdown — worth your time for what flips you to Promotions: bulk markers, multiple links, image-heavy layout.

📥 Swipe
— Primary-tab plain-style roundup — picked it for the techniques that read as personal mail to Gmail.

🚀 Deliverability
— Tab-consistency note — earned its spot for the underrated point: bouncing between tabs confuses Gmail more than sitting in Promotions.

Takeaway: fight for Primary on relationship email, embrace Promotions on offers, and stop fighting Gmail mid-campaign.
Saved you ~2 hours.