LinkedIn DM vs cold email to the editor
Reaching the human, two channels.
— Cold email: scales, trackable, but the inbox is a warzone.
— LinkedIn DM: lower volume, no warmup needed, lands on a person who's bored and scrolling. Editors at bigger pubs reply on LinkedIn when they ignore email.
Use LinkedIn for the 10 dream targets where email bounced or ghosted. Don't pitch in the connection request — connect, drop one comment on their post, THEN message a day later.
That warm-up sequence got me into a site that ignored 3 emails. One LinkedIn DM, in. Use it surgical, not at scale.
Go do it.
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LinkedIn DM vs cold email to the editor
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