Broken link building vs straight guest pitch

Broken link building vs straight guest pitch
Getting on a site, two angles.

— Cold guest pitch: 'here's an article idea.' Works at scale, but you're one of 50 in their inbox.
— Broken link play: find a dead link on their page, offer your post as the replacement. Way warmer because you're doing them a favor first, not asking.

Use broken-link on resource pages and big roundups — that's where dead links hide. Use cold pitch for everything else.

Grab a free broken-link checker, run it on their best page, lead the email with the fix. 'Noticed your X resource 404s — wrote a replacement.' That line got me 5 yeses out of 12.

Go do it.