Playbook: fix internal linking to push your money pages up

Playbook: fix internal linking to push your money pages up
I ran this on a real site in Screaming Frog + Ahrefs. Most internal-link 'audits' just count links. This one moves rankings.

The steps:
— Crawl and pull internal PageRank/link score per URL (Frog calculates it). Note your money pages' scores.
— Find your highest-authority pages (most internal+external links) — these are your link donors.
— Add contextual links FROM those donors TO under-linked money pages. Not footer/sidebar — in-body.
— Hunt orphan pages (0 internal links in-links) and fix or kill them.
— Check anchor text: if every internal link to a page says 'click here', you're wasting the signal.

Screaming Frog:
➕ Internal link score + crawl-depth report is exactly the data you need
➖ No suggestions, just the raw map
Ahrefs:
➕ Internal link opportunities + which external-strong pages to link from
➖ Suggestions can be generic

Best for: the diagnostic → Frog. Opportunity ideas → Ahrefs.
Price-vs-value: Frog's flat fee covers this fully; Ahrefs is the nice-to-have layer.
Pick this if money pages are stuck on page 2. Skip if your site is under 20 pages — just link everything sensibly.