Giving each ad slot its own floor price

Giving each ad slot its own floor price

One floor for the whole page is lazy — your top banner is worth more than a footer ad.

The playbook:
— 1. List your ad slots from most to least valuable (top of page usually wins).
— 2. Pull 30 days of winning bids per slot, separately.
— 3. Set each slot's floor just below its own weak winners.
— 4. Give your best slot a higher floor; your weakest a lower one.
— 5. Review fill rate per slot after a week and adjust the outliers.

A blanket floor either chokes your weak slots or undersells your strong ones.

In plain English: price each ad spot on its own merit, not with one number for the whole page.