Push 101
Push 101
@push101_guide

Cleaning out bad traffic sources, step by step

Cleaning out bad traffic sources, step by step
Today: gently weeding your garden.
In push, your traffic comes from many small sites, each with an ID (often called a source or zone). Some send great clicks; some send junk. Blacklisting means telling your campaign to skip a bad source.
Here's the routine:
— 1. Let your campaign run until each source has spent a little money.
— 2. Open the per-source report.
— 3. Find sources that spent money but brought zero conversions.
— 4. Add those IDs to the blacklist.
— 5. Repeat every few days.
Don't blacklist after one bad click; give each source a fair sample first.
Try this: open any campaign's source report and just notice it exists. Next time, you'll know exactly where to prune.
Этот пост опубликован в Telegram-канале Push 101. Подписаться можно по ссылке: @push101_guide.
traffic

Свежие посты в категории «Traffic Sources»

Все каналы категории →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.