Confirmed: the geo-expansion checklist before you open a new tier-2 market on pop
Don't copy-paste a winning campaign into a new geo. Sequence it:
— Pull the source's fill report for that geo FIRST. Thin fill = you'll overpay for scraps.
— Localize the redirect lander's language; mismatched language tanks CTR 30-50% on pop.
— Re-baseline your CPA target — tier-2 EPC runs lower, so your max bid must drop proportionally.
— Check carrier vs wifi split; some tier-2 pop is 90% wifi and your offer may be carrier-billed.
— Seed $100, find the 3 best zones, THEN clone the winning structure.
— confidence: high
Pop Wire
@pop_wire