The pricing page with two personalities
A project-management tool obsessed over its overall pricing-page conversion: a flat, frustrating 2.4% that wouldn't budge for months.
The clue appeared when they split the page by day-of-week and device. Weekday desktop converted at 4.1%. Weekend mobile sat at 0.6% and dragged the average into mush. Two audiences, one number, one wrong conclusion.
Instead of redesigning everything, they shipped a mobile-only sticky 'start free trial' bar and simplified the weekend plan toggle that was causing rage-taps.
Weekend mobile conversion on /pricing climbed from 0.6% to 1.9%, lifting the blended rate to 3.1% without touching the part that already worked.
The lesson: a flat average is often two trends fighting. Segment before you redesign, or you'll fix the half that isn't broken.
The Pixel Diary
@thepixeldiaries
The pricing page with two personalities
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