Framework: RACI for a paid campaign

Framework: RACI for a paid campaign
Run this whenever you stand up a new campaign and nobody's sure who decides what. RACI = Responsible (does it), Accountable (one neck, owns the outcome), Consulted (gives input), Informed (told after).

Map every role before launch
— ☐ Budget sign-off: Accountable = head of growth; Consulted = finance (Owner: ops)
— ☐ Creative production: Responsible = designer; Accountable = buyer (Owner: ops)
— ☐ Tracking setup: Responsible = dev; Informed = buyer (Owner: ops)
— ☐ Daily optimization: Responsible + Accountable = buyer (Owner: ops)
— ☐ Pause/kill decision: Accountable = buyer, Informed = manager (Owner: ops)

The two rules
— ☐ Exactly one Accountable per row — never two, never zero (Owner: ops)
— ☐ Anyone Consulted is asked before the decision, not after (Owner: ops)

Owner: Ops lead
Trigger: New campaign kickoff
Done-when: Every decision has exactly one Accountable name attached.

Save this. Run it every time.