Floor price: your polite "no thanks" line
A floor price is the lowest amount you'll accept for an ad. Bids below it are ignored.
Why it matters: it stops you selling premium space for pennies, and it can actually push bidders to offer more. But set it too high and your space goes empty — and an empty slot earns zero.
Tiny example: floor at $0.50. A $0.30 bid is refused; a $0.70 bid wins. But if you floor at $5 and the best bid is $2, nothing shows and you earn nothing.
One thing to try: find your current floor. Test raising it 10 cents on one ad slot and watch revenue for a week.
In plain English: the floor is the smallest price you're willing to say yes to.
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Floor price: your polite "no thanks" line
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