Confirmed: X has pushed video hard; native uploads get surfaced in the video tab and a dedicated feed.
Rumored: as of this quarter, plain text still wins on engagement-rate for most non-creator accounts because it loads instantly and invites replies, while video wins on raw impressions but lower interaction.
Use which when:
— Text: opinions, threads, anything that wants replies and bookmarks
— Native video: top-of-funnel reach, demos, face-to-camera trust building
— Image: don't add a decorative image to a text post — it can suppress link/quote behavior
What it means for your reach: match format to goal. Reach-chase with video, engage with text.
Algo Whisperer
@AlgoWhispererX
Heard: native video vs image vs plain text — the reach order isn't what you think
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