A creative do's and don'ts checklist

A creative do's and don'ts checklist
Today: making your ad clean, not clickbait.
A creative is the image and headline people see. Push space is tiny, so every pixel counts.
Do:
— 1. Use one clear subject in the image, easy to read at thumbnail size.
— 2. Write a headline under 30 characters so it doesn't get cut off.
— 3. Ask a curious question or show a simple benefit.
Don't:
— 1. Fake a system alert ("You have 1 message"). Networks ban this.
— 2. Cram tiny text into the image. Phones shrink it to mush.
— 3. Over-promise things your offer can't deliver.
Honest and clear beats sneaky every time, and it lasts longer.
Try this: look at your current headline and count the characters. Over 30? Trim it. That's a real improvement in 30 seconds.