Your builder landing page converts badly because of structure, and you can audit it in ten minutes.

Your builder landing page converts badly because of structure, and you can audit it in ten minutes.

Walk the checklist top to bottom. Is there one primary action above the fold, or three competing buttons? Does the headline state the outcome, or the feature? Is the form asking for more than three fields before trust is earned? Does social proof appear before the ask, or buried at the bottom? Is the CTA button text a verb-outcome ('Get my audit') or generic ('Submit')? Does the mobile view stack in the right order, since 60% of traffic sees that first? The platform didn't kill your conversion, your page order did.

Am I wrong, or is your hero a slideshow of stock photos?