The Format Fingerprint Method
Before you remix a format, reverse-engineer why it works. Five questions, answered in writing.
1. What's the constant? (the part that must stay or it's not the format)
2. What's the variable? (the slot you're meant to fill)
3. What's the emotion in the gap between them?
4. Who's the in-group that gets it instantly?
5. What breaks it? (the wrong fill that kills the joke)
Input: a format you want to use. Output: a one-line spec you can hand to anyone.
Why: people copy the surface and wonder why their version flops. They changed the constant. The fingerprint stops that.
Run it weekly on the next format you steal.
Virality Engine
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The Format Fingerprint Method
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