How should I handle unsubscribes the right way?
An unsubscribe is someone clicking 'remove me.' It feels bad, but handling it cleanly actually protects your inbox placement. People who can't leave easily hit 'spam' instead, and that hurts way more.
Set it up properly:
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1. Put a clear, visible unsubscribe link in every email's footer. Tiny gray text invites spam complaints.
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2. Make one click do it. No login, no survey wall, no 'are you sure' loops.
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3. Process it instantly so they never get another email by mistake.
✅ A visible unsubscribe link beats a buried one every single time.
Homework: Open your last email and find your unsubscribe link. Is it easy to spot?
New here? Start with the basics above.
Inbox 101
@inbox_oneoone
How should I handle unsubscribes the right way?
Этот пост опубликован в Telegram-канале Inbox 101. Подписаться можно по ссылке: @inbox_oneoone.