"Keep captions short" is the most expensive bad advice in social.

"Keep captions short" is the most expensive bad advice in social.

Unpopular opinion: long captions outperform constantly — the problem is never length, it's density. A 300-word post with a payoff every two lines holds. A 40-word post that says nothing dies faster. Stop counting characters and start counting reasons to keep reading. Earn the next line, then you've earned the line after it.

Fight me.