Playbook: set up a posting calendar that survives one person leaving
A scheduler in one head dies when that head quits. Systematize:
— Build evergreen content into a recycle queue, not one-off scheduled slots
— Set per-network variants — a thread for X, a carousel for LinkedIn, never cross-post raw
— Lock a posting-time slot per network from your own analytics, not generic "best time" myths
— Give the whole team approval workflow access so nothing goes out unreviewed
Buffer
👍 $6/channel, dead-simple, good free tier
👎 weak analytics, no content recycling without add-ons
Publer
👍 recycling, watermarks, AI assist, $12/mo
👎 busier UI, occasional API hiccups on Instagram
Verdict: Buffer for clean simplicity, Publer if recycling evergreen content matters.
Best for: small teams that lose continuity when someone's on leave.
No affiliate link — we just use this stuff.
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Playbook: set up a posting calendar that survives one person leaving
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