Launching your first in-page push, simply

Launching your first in-page push, simply
Today: a gentler cousin of regular push.
In-page push means ads that look like notifications but appear inside a website while someone browses, not on the phone's home screen. The person never had to click "Allow." That means a much bigger audience but slightly lower intent.
Steps:
— 1. In your network, pick the format called in-page push (sometimes "IPP").
— 2. Choose one geo and a small budget, same as classic push.
— 3. Use a clean, bold creative; on-page space is small.
— 4. Watch CTR, expecting it lower than classic push. That's normal.
It's a great training ground because volume is huge and clicks are cheap.
Try this: just locate the in-page option in your network's format list. Spotting it is today's whole job.