Incent traffic converts 3.4x higher but retains 71% worse
Incentivized (reward-for-action) vs non-incent traffic on the same offers.
— Incent CR: 11-18% ▏▏▏▏▏▏▏▏▏
— Non-incent CR: 3-5% ▏▏▏
— Day-7 retention incent: 9% vs non-incent 31%
— Incent payout caps: 40-60% lower
Read: incent looks great on CR and dies on quality; only use it where the advertiser explicitly allows it and prices for it. Non-incent costs more per action but the user is real. Mismatch = clawback. n=13 offers.
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Incent traffic converts 3.4x higher but retains 71% worse
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