Case: A weekly account review SOP that recovered $1.8k/mo in wasted spend A buyer managing 22 campaigns had no review cadence. Money leaked into flat campaigns nobody pruned. A 30-minute Friday runboo…
Case: A kill-switch runbook that capped a bad day's loss at $340 A team once let a broken offer run overnight and lost $2,100. They wrote a pause runbook with hard thresholds so nobody debates 'is it …
Case: A creative handoff SOP that killed 40% of design rework Design was redoing 4 of every 10 ad creatives because buyers requested changes after delivery. Root cause: briefs arrived verbally. The fi…
Case: A pre-launch QA SOP that cut broken landers from 31% to 4% Affiliate team shipped 80 landers/month. Audit of 60 live URLs found 31% had a dead pixel, broken redirect, or missing UTM. They built …
SOP: From spy-tool find to live test Run this whenever a competitor's ad you found is worth testing yourself. Stage 1 — Validate the find — ☐ Media buyer confirms the ad has run long enough to suggest…
SOP: Onboarding a new buyer's tool access Run this on day one for anyone who will run live spend. Stage 1 — Provision (least privilege) — ☐ Ops lead grants tracker, spy tool, and network logins at the…
